Google survives antitrust trialā¦ but has anything actually changed? The biggest tech monopoly trial in decades has just wrapped up. A U.S. court ruled last year that Google had violated antitrust law by illegally maintaining its dominance in search. Yesterday, the judge finally handed down the remedies. And the question is: Google survives the trialā¦ but has anything actually changed?On paper, yes. Google is banned from making billion-dollar exclusive search deals - like paying Apple to be...
13 days agoĀ ā¢Ā 2 min read
If AI is killing search, why is ChatGPT using Google? We donāt actually buy the headlines that flood our feeds about āAI killing search.āWhat we learned this week about ChatGPT - AIās poster child - only reinforces that. Behind the scenes, itās been sourcing results via SerpApi, running on Google Cloud, to power real-time answers. One ex-Google engineer even planted test pages to prove it.Sam Altman says he doesnāt use Google. But his product clearly does. That undermines OpenAIās public...
20 days agoĀ ā¢Ā 2 min read
Donāt fight the bots. Lure them in. We are standing at the threshold of a global shift. Not a crash. Not another pandemic. It's a transformation in the very fabric of the internet. As big a shift as mobile and social were - and just as inevitable.The Agentic Web means you no longer sell only to people. You sell to the AI assistants - agents that take action: they search, compare, book, and buy on behalf of your customers. These arenāt chatbots. Theyāre decision-makers. Trusted proxies. And...
27 days agoĀ ā¢Ā 6 min read
14th March 2025 / goodsignals.com Good morning from a cold and cloudy London,Just a quick update - last night, Google started rolling out a core algorithm update. Itās the first of 2025 and is expected to take about two weeks to complete. These updates target content globally, rewarding genuinely useful and engaging material while deprioritising content created solely for search performance.You may notice ranking and traffic fluctuations during this period, but itās best to hold off on making...
6 months agoĀ ā¢Ā 2 min read
Just as I hit send on that email, Google announced the December 2024 Spam Update. This update is rolling out globally and applies to all languages. It targets websites that breach Googleās spam policies, and the rollout is expected to take up to a week to complete.It seemed important to flag this before you wind down for the holidays.Thanks, Mike 19th December 2024 / goodsignals.com SEO Trivia: What is the most searched-for Christmas film? Answer. Last night, just six days after it began,...
9 months agoĀ ā¢Ā 3 min read
19th December 2024 / goodsignals.com SEO Trivia: What is the most searched-for Christmas film? Answer. Last night, just six days after it began, Google's December 2024 Core Update completed its rollout! Short but impactful, this update caused quite a stir, with significant surges and notable drops in rankings, and even some reversals of changes made during November's core update. While itās tough news for sites that dropped after recent gains, itās great for those that rebounded after earlier...
9 months agoĀ ā¢Ā 3 min read
12th December 2024 / goodsignals.com SEO Trivia: Just one week after completing the last core update, did Google roll out another one? Itās true! Just one week after the Google November Core Update finished rolling out, Google has launched the December 2024 Core Update. This update is expected to wrap up in about two weeks -around Christmas Day.For us, thereās never been a more exciting time to work in SEO and web search. However, if SEO is just one of the many things youāre juggling and the...
9 months agoĀ ā¢Ā 3 min read
Every Wednesday / 18th September 2024 / goodsignals.com Weekly Trivia: What's the TV show everyone in the UK is Googling right now? Happy Cheeseburger Day š! Let's all head to McDonald's for dinner today - they're offering double cheeseburgers for just 50 cents. Can't resist a delicious deal like that!The big news recently is that OpenAI has introduced the o1 model. Trained to perform complex reasoning, the new AI model can answer a wide range of queries, including coding, medical diagnosis,...
12 months agoĀ ā¢Ā 2 min read
Every Wednesday / 11th September 2024 / goodsignals.com Weekly Trivia: The biggest winner of the August Core Update in the UK is reddit.com. True or false? Happy Hot Cross Bun Day! Wait... Wasn't Easter back in March?Welcome to another week packed with fresh updates! All eyes are on Apple Intelligence after its big Monday reveal. Next month, we can expect AI-assisted text rewrites, a revamped Siri, transcription, and enhanced image search. Plus, itāll come integrated with ChatGPT to handle...
about 1 year agoĀ ā¢Ā 2 min read