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Your website is like a dog. That dog needs love, care and attention. Go on, sign up to The Signal and discover how to whip up some Scooby Snacks for your prize pooch.
ChatGPT Ads Launch February. They're Charging Per View, Not Click. OpenAI is launching ads in ChatGPT in early February. The pricing model they've chosen tells you everything you need to know about AI search behaviour.They're charging per impression, not per click.As Glenn Gabe put it: "Pay per view. OMG what does that tell you about clicks from ChatGPT?"It tells you OpenAI knows click-through rates from ChatGPT are low. If clicks were strong, they'd charge per click - that's how you maximise...
They planted fake stories about a fake brand. Every AI repeated them Mateusz Makosiewicz at Ahrefs created a fake luxury brand - "Xarumei" paperweights - then poisoned the internet with misinformation about it. An invented founder. A warehouse. Master artisans. A pricing glitch. Celebrity endorsements. A fabricated investigation. All planted through Reddit posts and Medium articles. Then they asked every major AI what it knew about Xarumei. Perplexity, Grok, Gemini, and Google's AI Mode all...
Google is Putting Gemini 3 in Front of 2 Billion Users This week, Google integrated Gemini 3 directly into Search. It's live now in AI Mode, with changes to AI Overviews rolling out over the next few weeks.Here is the official announcement: Google: A new era of intelligence with Gemini 3 What's changing:Dynamic Interfaces: Your users' queries will trigger instant comparison tables, calculators, interactive simulations, magazine-style layouts directly in Google - all generated on the fly...