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Everything wrong with optimising for ChatGPT, Claude, AI Mode, Perplexity, AI Overviews… It's occurred to me over the last year that we've talked endlessly about AI - new models and rollouts, updates, features, growth numbers, even the personalities - but we've barely touched on the one question that keeps coming up behind the scenes: "How do you rank higher on LLMs?"ChatGPT? AI Mode? Perplexity? Claude? Should each be optimised differently?These are fair questions.But here's the thing: they...
Everybody Loves Ray-Bans (Hopes Mark Zuckerberg) From the search bar to your customer’s line of sightTen years ago, Google Glass flopped. Too early, too awkward, too gimmicky.This week, Mark Zuckerberg tried again. At Meta Connect, he unveiled the new Ray-Ban Display glasses. And the first reviews are… surprisingly positive.The pitch this time isn’t “cool tech on your face.” It’s AI. Meta is framing Ray-Bans as the gateway to personal superintelligence - an assistant that sees what you see,...
What are people really using ChatGPT for? If you thought ChatGPT was mostly for work - emails, code, reports - think again. The largest study of its kind, from OpenAI and Harvard economists, analysed 1.5 million conversations and found something very different: nearly three-quarters of all usage is now non-work. This shift has big implications. People are turning to AI not just as a productivity tool, but as a life advisor. The data shows three categories dominate: Practical Guidance, Seeking...