That time already?!


14th March 2025 / goodsignals.com


Good morning from a cold and cloudy London,

Just a quick update - last night, Google started rolling out a core algorithm update. It’s the first of 2025 and is expected to take about two weeks to complete. These updates target content globally, rewarding genuinely useful and engaging material while deprioritising content created solely for search performance.

You may notice ranking and traffic fluctuations during this period, but it’s best to hold off on making any major changes until the rollout is complete.

More information:

Official incident status report on Google

Announcement on LinkedIn by the Google Search Central team

Google March 2025 core update rolling out now on Search Engine Land - Barry Schwartz

Google begins rolling out March Core Algorithm Update on Search Engine Journal - Matt G. Southern


Join Marcus Tober and María Alexandrakis de Castro for SEO Office Hours, this morning at 9:30 am (GMT). Head over to our website to get invites added to your calendar and submit your questions.


Algorithm Update Emergency

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Michael Chidzey,

Founder and Consultant at Good Signals

For those of you who don’t know me...

I built my very first website in ‘98 - it was pretty basic compared to today’s standards. But even then, I poured my heart and soul into it and was able to share it with a small group of engaged visitors who interacted with it almost daily. That was probably the best introduction I could have ever had to the web and online marketing.

I became the person friends would turn to when they needed help growing their website traffic or improving its performance. And as with anything, the more you do it, the better you get. I’ve always built or worked on websites and in online marketing.

Since starting Good Signals, I’ve worked on everything from launching websites for startups and scaling e-commerce stores to managing complex sites for large organisations, such as universities and charities. No matter the project, the goals have always been the same: driving more organic traffic and turning that traffic into sales.


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