That time already?!

14th March 2025 / goodsignals.com

Good morning from a cold and cloudy London,

Just a quick update - last night, Google started rolling out a core algorithm update. It’s the first of 2025 and is expected to take about two weeks to complete. These updates target content globally, rewarding genuinely useful and engaging material while deprioritising content created solely for search performance.

You may notice ranking and traffic fluctuations during this period, but it’s best to hold off on making any major changes until the rollout is complete.

More information:

• Official incident status report on Google

• Announcement on LinkedIn by the Google Search Central team

• Google March 2025 core update rolling out now on Search Engine Land - Barry Schwartz

• Google begins rolling out March Core Algorithm Update on Search Engine Journal - Matt G. Southern

Join Marcus Tober and María Alexandrakis de Castro for SEO Office Hours, this morning at 9:30 am (GMT). Head over to our website to get invites added to your calendar and submit your questions.

Find out more about Marcus and María here.

Algorithm Update Emergency

✓ Get a fresh pair of eyes on the issues and barriers holding your website back

✓ Receive a comprehensive website recovery plan

✓ Regain the traffic and rankings you’ve earned

Find out more.

Search Competitor Analysis

✓ Define, dissect and learn from your search competitors

✓ Outsmart competitors by becoming the best possible option

✓ Increase your website’s traffic, leads and sales organically

Find out more.

SEO Audit

✓ Get independent, expert advice to make informed decisions

✓ Understand what’s working - and what isn’t - across your website

✓ Fix those issues holding your website back

Find out more.

Michael Chidzey,

Founder and Consultant at Good Signals

For those of you who don’t know me...

I built my very first website in ‘98 - it was pretty basic compared to today’s standards. But even then, I poured my heart and soul into it and was able to share it with a small group of engaged visitors who interacted with it almost daily. That was probably the best introduction I could have ever had to the web and online marketing.

I became the person friends would turn to when they needed help growing their website traffic or improving its performance. And as with anything, the more you do it, the better you get. I’ve always built or worked on websites and in online marketing.

Since starting Good Signals, I’ve worked on everything from launching websites for startups and scaling e-commerce stores to managing complex sites for large organisations, such as universities and charities. No matter the project, the goals have always been the same: driving more organic traffic and turning that traffic into sales.

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The Signal by Good Signals

That time already?!

Algorithm Update Emergency

Search Competitor Analysis

SEO Audit

Michael Chidzey,

Last thing.

RE: Not Quite: ROLL END CREDITS Yep, it's done. Just 6 days to roll out.

ROLL END CREDITS Yep, it's done. Just 6 days to roll out.

Blimey, Really? Google Algorithm Update Rolling Out Now

The Signal by Good Signals

That time already?!

Algorithm Update Emergency

Search Competitor Analysis

SEO Audit

Michael Chidzey,

Last thing.

The Signal by Good Signals

RE: Not Quite: **ROLL END CREDITS** Yep, it's done. Just 6 days to roll out.

**ROLL END CREDITS** Yep, it's done. Just 6 days to roll out.

Blimey, Really? Google Algorithm Update Rolling Out Now

RE: Not Quite: ROLL END CREDITS Yep, it's done. Just 6 days to roll out.

ROLL END CREDITS Yep, it's done. Just 6 days to roll out.