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Blimey, Really? Google Algorithm Update Rolling Out Now
SEO Trivia: Just one week after completing the last core update, did Google roll out another one?
It’s true! Just one week after the Google November Core Update finished rolling out, Google has launched the December 2024 Core Update. This update is expected to wrap up in about two weeks -around Christmas Day. For us, there’s never been a more exciting time to work in SEO and web search. However, if SEO is just one of the many things you’re juggling and the words “core update” send you into a panic, don’t worry. This post on our website will guide you through everything you need to know and help you navigate the weeks ahead. We also offer a dedicated Algorithm Update Emergency Service to investigate, assess, and recommend strategic improvements.
We host free weekly SEO Office Hours every Friday, where an expert SEO panel answers your questions. Tomorrow live! Join special guests Jérôme Salomon and Silvia Martin for SEO Office Hours, alongside our guest co-host Ruth Turnbull and Michael Chidzey, tomorrow at 9:30 am (GMT). Find out more about Jérôme, Silvia, and Ruth here.
To join live, head over to our website to get the invites added to your calendar 📅. You can find out more about Jérôme, Silvia, and Ruth here.
Two SEO legends - Daniel Foley Carter and Amanda Walls - joined Michael Chidzey and Jo Juliana Turnbull for SEO Office Hours. You can find out more about Daniel and Amanda here.
Questions answered: 06:09 What are your thoughts or updates on the latest core update? 08:58 How can we accurately assess the impact of a core update on our website's performance? 12:41 Do you think the changes are due to Google evaluating content differently, or are they driven by users changing what they’re looking for? 27:03 What’s the best way to audit existing content to improve performance without doing a complete rewrite? 34:05 When you make changes to sections or pages on your website—like adding expert advice or answering FAQs—and are waiting to see the impact, how long should you wait before knowing if it actually worked? What’s the wait time before you can confidently say, "Yes, that change made a difference," or "It's back to the drawing board"? 42:32 How can I make use of AI as an SEO writer while maintaining a unique human tone and ensuring the quality of the content isn’t compromised? 50:57 What are you most excited about in terms of SEO? The full video is on our YouTube channel. Head over to our website to: 📅 Get SEO Office Hours invites added to your calendar ❓ Submit your questions for future sessions 📼 Binge-watch all episodes 🎤 And hey, why not apply to be a special guest?
Thanks for reading this far! Here are some extra updates:
Amazon Alexa and Google have released insights into what we’ve been searching for this year.
Founder and Consultant at Good Signals For those of you who don’t know me... I built my very first website in ‘98 - it was pretty basic compared to today’s standards. But even then, I poured my heart and soul into it and was able to share it with a small group of engaged visitors who interacted with it almost daily. That was probably the best introduction I could have ever had to the web and online marketing. I became the person friends would turn to when they needed help growing their website traffic or improving its performance. And as with anything, the more you do it, the better you get. I’ve always built or worked on websites and in online marketing. Since starting Good Signals, I’ve worked on everything from launching websites for startups and scaling e-commerce stores to managing complex sites for large organisations, such as universities and charities. No matter the project, the goals have always been the same: driving more organic traffic and turning that traffic into sales.
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