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Don’t fight the bots. Lure them in. We are standing at the threshold of a global shift. Not a crash. Not another pandemic. It's a transformation in the very fabric of the internet. As big a shift as mobile and social were - and just as inevitable.The Agentic Web means you no longer sell only to people. You sell to the AI assistants - agents that take action: they search, compare, book, and buy on behalf of your customers. These aren’t chatbots. They’re decision-makers. Trusted proxies. And...
14th March 2025 / goodsignals.com Good morning from a cold and cloudy London,Just a quick update - last night, Google started rolling out a core algorithm update. It’s the first of 2025 and is expected to take about two weeks to complete. These updates target content globally, rewarding genuinely useful and engaging material while deprioritising content created solely for search performance.You may notice ranking and traffic fluctuations during this period, but it’s best to hold off on making...
Just as I hit send on that email, Google announced the December 2024 Spam Update. This update is rolling out globally and applies to all languages. It targets websites that breach Google’s spam policies, and the rollout is expected to take up to a week to complete.It seemed important to flag this before you wind down for the holidays.Thanks, Mike 19th December 2024 / goodsignals.com SEO Trivia: What is the most searched-for Christmas film? Answer. Last night, just six days after it began,...