ICYMI 👈


Every Wednesday / 11th September 2024 / goodsignals.com

Weekly Trivia: The biggest winner of the August Core Update in the UK is reddit.com. True or false?


Happy Hot Cross Bun Day! Wait... Wasn't Easter back in March?

Welcome to another week packed with fresh updates! All eyes are on Apple Intelligence after its big Monday reveal. Next month, we can expect AI-assisted text rewrites, a revamped Siri, transcription, and enhanced image search. Plus, it’ll come integrated with ChatGPT to handle complex requests. Meanwhile, Google is launching an AI-powered virtual try-on tool for dresses, letting users preview outfits on a variety of real models. OpenAI’s new Strawberry model is pushing AI reasoning to the next level. Designed for long-term tasks, it could even reshape the future of SEO. Etsy is also stepping up its game, refining its search and discovery experience to highlight top-quality products. If you haven’t explored its new search visibility page yet, now’s the time - it’s a great resource for sellers.

Joyce, editor of The Signal

P.S. The answer to our trivia? While Reddit’s been dominating search results lately, the unexpected star of the core update is latest-hairstyles.com, with its visibility skyrocketing nearly tenfold since last month.


My Interview Of Google's Search Liaison On The August 2024 Core Update

Want the inside scoop on Google's August Core Update? This interview with Danny Sullivan covers the key changes, tips for your SEO strategy, and what REALLY happened in last year's helpful content update. By Barry Schwartz on Search Engine Roundtable.

Guardian Moves Into E-Commerce Amid Revenue Shortfall For 2023/2024

As ad revenue dips, The Guardian pivots to e-commerce to boost its earnings and introduces the paid-for recipe app Feast. But the publication is still "absolutely committed to open journalism on the web". By Charlotte Tobitt on Press Gazette.

SEO In The Age Of AI: Build AI Best Practices

AI is transforming SEO, but it doesn't have to be a threat. Search Engine Journal's latest ebook explores the recent history of AI and what you need to know to stay competitive - it's free to download! By Ben Steele on Search Engine Journal.

Hijacking The Back Button and SEO: Gaming Navboost, Exploring Google Spam Policies, And What It Might Signal About Your Aggressive Advertising Situation

Ever hit the back button only to stay stuck on the same site? Some publishers are pulling this trick to exploit Navboost for quick revenue gains. While the practice might boost profits briefly, it’s more likely to frustrate users and drive them away in the long term. By Glenn Gabe on GSQi.

SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic

Want fast SEO wins? This list of quick tips will help you boost rankings with minimal effort. From optimising titles to fixing crawl issues, these are the small changes that make a big difference. By Ryan Jones on SEOTesting.com.

See Ya, Sampling! How to Get More Complete GSC Data With BigQuery & Keep Costs Low

Is investing in BigQuery worth the trouble? This guide shows you how to export your Google Search Console data to the warehouse for analysis and reveals two smart strategies to keep costs low. By Sam Torres on Advanced Web Ranking.


Joyce Yang,

editor at The Signal


Last thing.

We hope you enjoy this email from Good Signals. However, if you no longer wish to receive any further communications from us, you can simply unsubscribe below.

Good Signals, Studio 1, The Bottle Factory, 12 Ossory Road, London, Greater London SE1 5AN

P.S. You can update your preferences here.

The Signal by Good Signals

Your website is like a dog. That dog needs love, care and attention. Go on, sign up to The Signal and discover how to whip up some Scooby Snacks for your prize pooch.

Read more from The Signal by Good Signals

Is AI high enough on your agenda? Yesterday, I ran an AI Agent strategy workshop with the senior leadership team of a travel business. Two things stood out. 💡 The potential: They watched an AI Agent log into their custom CMS and complete a task that only three of the twelve people in the room knew how to do. An absolute lightbulb moment. When the agent was asked to repeat the task, it had learned from the first attempt - and finished in a quarter of the time. Suddenly, the room could see how...

Google survives antitrust trial… but has anything actually changed? The biggest tech monopoly trial in decades has just wrapped up. A U.S. court ruled last year that Google had violated antitrust law by illegally maintaining its dominance in search. Yesterday, the judge finally handed down the remedies. And the question is: Google survives the trial… but has anything actually changed?On paper, yes. Google is banned from making billion-dollar exclusive search deals - like paying Apple to be...

The Signal Newsletter

If AI is killing search, why is ChatGPT using Google? We don’t actually buy the headlines that flood our feeds about “AI killing search.”What we learned this week about ChatGPT - AI’s poster child - only reinforces that. Behind the scenes, it’s been sourcing results via SerpApi, running on Google Cloud, to power real-time answers. One ex-Google engineer even planted test pages to prove it.Sam Altman says he doesn’t use Google. But his product clearly does. That undermines OpenAI’s public...