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Every Wednesday / 28th August 2024 / goodsignals.com

Weekly Trivia: Who is the top trending person on Google in the UK this month?

Happy Bow Tie Day! A symbol of classic elegance and confidence, do you know the bow tie originated from 17th-century Croatian soldiers?

Now entering the third week of the Google Core Update, how's your site doing? While we are still waiting to see the full effects, many sites - including Housefresh - have seen significant traffic surges. We are likely to see AI Overviews shaken up by the update, too, as Google's John Mueller confirmed on LinkedIn that the algorithm changes have impacts on its AI search. Google has also updated its documentation on ProfilePage and organisation structured data, aiming to provide clearer guidance on improving visibility.

Back to campus, OpenAI is partnering with Arizona State University to introduce ChatGPT Edu into teaching, research and other operations. Nokia makers are launching a £99 Barbie “brick” phone with no social media to help kids digitally detox. Would you buy one for nostalgia?

Joyce, editor at The Signal

P.S. The answer to our trivia? Taylor Swift. But I bet it will be Liam Gallagher next month following Oasis's reunion. How do I know it? Sign up for this official Google Trends UK newsletter if you haven't done so - I wish I could have discovered it earlier!

Introducing SEOntology: The Future Of SEO In The Age Of AI

Will AI kill SEO? Or will it help to improve your strategies? In the age of confusion, we need a community-led effort to decipher the AI-driven ecosystem more than ever. Whether you are an SEO professional or a tool developer, join this revolution to standardise practices and shape a sustainable future for all. By Andrea Volpini on Search Engine Journal.

Google On YouTube “Cannibalization” Of Web Content

If you create a YouTube video and publish the exact text on a web page, will it be flagged as duplicate content? No, according to Google's Martin Splitt. It's actually a good idea and can benefit those who have trouble reading text content. By Roger Montti on Search Engine Journal.

Green SEO 101: How to Make Sustainable, Eco-Friendly SEO Part of Your Digital Marketing

Do you know that making an AI-generated image will use up the same energy to charge a phone fully? Many digital marketing agencies are taking steps to combat global warming - you should do it, too. By Caleb Cosper on RicketyRoo

The (Current) Winners And Losers Of Google’s August Core Update

Google has always emphasised the importance of publishing unique content, which seems true in the August Core Update. While sites with too many pop-up ads and poor UX are losing traffic, those with first-person accounts and original information are rising. By Haniya Rae on A Media Operator.

Shopify SEO – How To Optimise Your Shopify Site For Google

Shopify is growing rapidly in the e-commerce world. How does its SEO differ from other sites? Here's a 9-tip cheat sheet for you to maximise sales on the platform. By Loren Baker on Search Engine Journal.

Google Introduces New AI Features For Retailers Ahead Of Holiday Season

Entering Black Friday, Thanksgiving, Christmas and New Year - retailers, are you prepared? Google's new features including AI-generated shopping trend insights and automated performance summaries are here to help. By Matt G. Southern on Search Engine Journal.

Gannett Is Shuttering Site Accused Of Publishing AI Product Reviews

Here's another proof soulless AI-generated content won't work. The product reviews site Reviewed has been at the centre of infamy for a year due to its publication of AI content attributed to fake authors. Now it's finally shutting down. By Mia Sato on The Verge.

Google’s Revamped Documentation Shows 4 Reasons To Refresh Content

Google just updated its video SEO documentation to help you refresh your content. Clarifications are made on the video indexing criteria and technical requirements, with a newly added section about watch pages. By Roger Montti on Search Engine Journal.

The Biggest Trends Young NYC Investors Are Bullish About - And Why

With the increased interest in women's health and AI apps, twenty-somethings are investing more in these categories, although they are cautious about the latter. By Dominic-Madori Davis on TechCrunch.

Joyce Yang,

editor at The Signal

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