ICYMI 👉 Your Guide to SEO and Web Search


Every Wednesday / 19th June 2024 / goodsignals.com

Trivia: True or false: Google is testing green links in the search results? Get answer.


Hello, and welcome to another edition of The Signal! I hope you're having a fabulous week.

As we approach dinner time, I find myself craving a Big Mac. But hold on a second, should I be concerned that McDonald's AI might surprise me with a BBQ McFlurry instead? Yes, you heard it right! In the US, McDonald's AI-based order system has been driving customers absolutely bonkers by adding stacks of butter and bacon-topped ice cream to orders, which has forced restaurants to ditch the tech altogether. Perhaps AI isn’t the best chef in the kitchen and isn't going to be the go-to for recipes!

Elsewhere, AI is proving to be a real hero in medical science. Researchers have developed a blood test using AI that can detect Parkinson's seven years before symptoms appear – with 100% accuracy. Now, that’s truly fantastic!

If you're a fellow Modern Family fan, you'll be delighted to know the cast reunited this week, appearing in an advert for WhatsApp. It's nostalgic seeing them together after the show wrapped up four years ago – or could this be a hint at a comeback?

Lastly, there's another reality show I've been watching recently – the UK general election. According to Google Trends, the Lib Dems' game show campaign is making a splash – great marketing strategies, Sir Ed Davey! For more election search stats, take a look right here.

Let's get into this week's Top Picks!

Joyce, editor of The Signal


20 SEOs share their key takeaways from the Google API Leaks - Following up on the Google Leak - what do SEOs and marketers think? The big takeaway: user experience and brand authority are key. By Chima Mmeje on Moz.

How recent Google updates punish Good SEO: 50-site case study - Anything written by Cyrus Shepard is worth a read, and this study is no different. It explores the SEO features of sites that either won and lost in recent Google updates, aiming to uncover any relationships. By Cyrus Shepard on Zyppy SEO.

How to uncover traffic declines in Google Search Console and how to fix them - If you see traffic declines in Google Search Console - don't panic. Learn what the data means and how to troubleshoot first. By Dan Taylor on Search Engine Journal.

Seasonal SEO: A guide to mastering the fluctuations - The demands for your products may fluctuate throughout the year, but by adapting seasonal SEO strategies, you can maximize gains even in off-peak periods. By Mary Mutua on Sitebulb.

Google: Our search results do not always show original source - Google's John Mueller explains Google’s search results are not an indication of what the system considers to be the original source - 'Ultimately, this is a business decision on your end'. By Barry Schwartz on Search Engine Roundtable.

Uncanny AI videos are about to flood the Internet - Following a wave of AI-generated images, like this one, this new era promises both creative possibilities and ethical challenges. By John Herrman on Intelligencer.

Apple is reportedly suspending work on the Vision Pro 2 - Wait, what? I haven't tried the Vision Pro headset yet, and Apple is already halting the work? Is Apple having their Google Glass moment? Maybe not, as they are working on a less expensive version that will be released next year. By Jessica Bursztynsky at Fast Company.


Joyce Yang,

editor at The Signal


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