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Every Wednesday / 7th August 2024 / goodsignals.com

Weekly Trivia: Which country is most interested in the Summer Games?

Happy Sea Serpent Day! People all around the world are on the hunt today for the folklore creature.

Before diving into our top picks, here are some other updates from this week: Google intends to appeal the ruling in the landmark case where a US judge declared Google a monopolist this Monday. Google may also sound a little different soon, with new voices for Google Assistant and the incorporation of advanced Gemini AI models into the smart home experience. While Reddit’s CEO calls on Microsoft to pay for scraping the site’s data, Perplexity has launched its “Publisher’s Program,” allowing sites to receive revenue when their content is quoted in user queries. Last week, the longest-running gaming magazine, Game Informer, officially went offline.

Lastly, SEO scam alert: if you are approached by a mysterious Google representative saying they can fix your search rankings, don’t trust them! Responding on LinkedIn, Google’s John Mueller recommends reporting these scammers to their payment provider and local government.

Joyce, editor at The Signal

P.S. The answer to our trivia? I thought it must be France, but according to Google Trends, it is Kyrgyzstan. What a surprise!

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google - AI search is growing fast in the recent hype, but it is still falling behind Google and other major platforms. Meanwhile, DuckDuckGo has become an interesting player in the search engine game. By Rand Fishkin on SparkToro.

Holy cow. We Just Received Access to SearchGPT - Here is a reminder that SearchGPT is coming soon. Chris Long has got early access to the new search engine and summarised his top tips for SEOs before the full launch (he seems to love it). Join him to discuss on LinkedIn. By Chris Long on LinkedIn.

Thought You Had Figured Out Local SEO – Apple Maps Hits Google SERPs - Apple has quietly launched a web version of its maps. With over a billion Apple Maps users worldwide, this could open up a whole new set of tactics for local SEO, so let's stay tuned! By Andrew Shotland on Localogy.

Bing Generative Search: An In-Depth Analysis of Bing’s Response to Google AI Overviews - How different is Bing's Generative Search compared to Google AI Overviews? According to SEO consultant Rich Sanger's analysis, Bing's AI search guarantees more transparency and visibility to organic results. By Rich Sanger on richsanger.com.

Google Local Knowledge Panel Interactive Card Interface - Google has launched an interactive knowledge panel layout for local attraction search results, showing information such as photos, reviews, maps and weather. By Barry Schwartz on Search Engine Roundtable.

Google Lens now lets you Record Videos to add Voice Context to Your Searches - Google is refining its Lens multi-search feature, incorporating voice search and videos. For example, now you can tell your phone to count the number of blueberries on your plate. By Rajesh Pandey on Android Police.

How Google Handles JavaScript Throughout the Indexing Process - Drawing on the analysis of 100,000 Googlebots' activities, this report demystifies Google's rendering capabilities and helps you understand their impacts on modern web apps - so useful!

Joyce Yang,

editor at The Signal

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