​Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned - Google's John Mueller responded on LinkedIn again to complaints about image thumbnails not showing up in Search. He recommends people wait for the next core update. By Barry Schwartz on Search Engine Roundtable.

​How Blogging Builds Trust and Brand Loyalty in the Age of AI - Don't be misled by those who say blogging is dead - it is not. Blogs can enhance brand awareness and strengthen your business in the long term. Learn how to build an effective blog here. By Ron Lieback on Search Engine Land.

​Enterprise SEO Challenges and Mistakes You Need To Overcome - Working with enterprise clients and earning their trust are no easy feat, so let's learn about the Dos and Don'ts ahead of the game. The outcome can be extremely rewarding if you play your cards right. By Patrick Stox on Ahrefs Blog.

​Your New AI Friend is Almost Ready to Meet You - A new AI friend app is under development. Unlike Replika and Character, it will come with a wearable pendant. Would you give it a try? By David Pierce on The Verge.

​What I Learned About Search From Listening to 2 Musicians - What video made Moz's Miriam Ellis watch again and again and take nine pages of notes? In a viral interview on YouTube, music educator Rick Beato was joined by jazz pianist Ted Gioia to discuss AI's effect on culture - but the implication is way broader than just the music industry. Read Miriam's summary here. By Miriam Ellis on Moz.

​Website Migration Checklist: 11 Steps for Success - If you are looking to rebrand your business or scale up the site, website migration will be an unavoidable step. Here is a foolproof plan of how you should do it from setting up hosting to post-migration monitoring. By Ludwig Makhyan on Search Engine Land.

​Instagram Creators can now Make AI Doppelgangers to Chat With Their Followers - Another rollout from Meta - now you can chat with Tylor Swift on Instagram. The new feature is not only for creators, as Meta will allow anyone to customise an AI character on the app. By Karissa Bell on Engagdet.

​Google Advises Caution With AI Generated Answers - Google's Gary Illyes cautions against AI-generated answers as their accuracy can be questionable. While LLMs can give contextually relevant answers to questions, the relevance isn't always the same as what users ask. By Roger Montti on Search Engine Journal.

​Google May Rely Less On Hreflang, Shift To Auto Language Detection - As hinted by the Search Relations team, Google may rely less on the hreflang annotations which specify a webpage's language and move to automatic language detection. This will potentially make multilingual SEO easier. By Matt G. Southern on Search Engine Journal.

​Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century - Watch Rand Fishkin blowing your mind in this 7-minute video on how marketing works and doesn't work in 2024. Bonus is a case study of how a risotto rice brand stole Americans' hearts. By Rand Fishkin on Sparktoro.

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