Gianluca Fiorelli's AI Search Visibility Framework explains why the Ahrefs experiment worked - and what to do about it. His core insight:
"In this world, clicks are no longer the ultimate goal. The new goal is visibility."
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If AI is going to build its answers from whatever it finds, including fiction, you need to be the source it finds first. Fiorelli's framework is "a systematic process for designing content that is retrievable by AI, aligned with entities, and engaging for humans."
His six pillars:
Build your brand ontology: Map every entity in your domain - your company, products, the world your products exist in, what customers do with them - and the relationships between them.
Turn ontology into taxonomy: Your site architecture should reflect how customers think, not how your org chart works.
Expand your query map: Go beyond keywords. Scrape People Also Ask, topic filters, AI fan-outs. Map the full spectrum of intent.
Design content hubs: Cluster content around entities, not just topics. Make relationships explicit so AI can follow the connections.
Cluster for intent, format, and persona: Match content to the user's emotional state and the SERP format that wins.
Format for AI, write for humans: Lead every section with the core answer. Use clear structure. But share what only humans can: "AI can summarize what already exists. It cannot tell personal stories, offer contextual judgment, share firsthand experimentation, or articulate failure and inspiration."
The goal: become the authoritative, citable source that AI retrieves - before someone with a Medium account becomes it for you.
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โRead all about it: โ
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๐ The Unified Framework: Connecting Knowledge Graphs, Entity Search, and Search Insights for Topical Authority - Advanced Web Ranking โ
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